TCGplayer Staff
3/6/2008

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GO for the GOLD!

Konami Digital Entertainment, Inc. and
Upper Deck Entertainment
Announce the First Ever
Yu-Gi-Oh! TCG Hobby Exclusive!

World Premiere Card Technology!
Must-Have Set for Duelists and Collectors!

Carlsbad, CA (March 6, 2008) – Konami Digital Entertainment, Inc. (KDE) and Upper Deck Entertainment (UDE) announce the first-ever Yu-Gi-Oh! TRADING CARD GAME Hobby Exclusive release, the Gold Series! Visit www.yugioh-card.com for more information.

“Konami is excited to be offering this Hobby Exclusive with Upper Deck,” said Yumi Hoashi, VP of Card Business for Konami. “We recognize how important hobby stores are to our players and are looking forward to the success of the Gold Series.”



“The Gold Series Hobby Exclusive is a great opportunity to launch our new card technology,” said Leighton Kurashima, Upper Deck's Yu-Gi-Oh! TCG brand manager. “Konami and Upper Deck have worked hard on this product, and we believe the combination of great cards and the new gold technology, which introduces gold borders and other enhancements to the Yu-Gi-Oh! TCG, will make the Gold Series a big winner in hobby stores.”

The Gold Series, a 45-card set, features never-before-seen gold foil technology and legendary cards. The set contains reprints of 18 fan-favorite cards, including “Jinzo,” “Don Zaloog,” “Mirror Force” and “Crush Card Virus,” enhanced with the new gold foil card technology. Each 25-card pack boasts three gold technology cards. With unique cards and new high-end packaging, Gold Series is perfect for collectors and Duelists seeking to increase the rarity and prestige of their Decks.

All Yu-Gi-Oh! TCG products are heavily supported by UDE's Organized Play programs. These programs include Hobby League, Shonen Jump Championships, Regional Qualifiers and National Championships. All UDE-sanctioned tournaments award exclusive Yu-Gi-Oh! TCG product to participants and exciting prizes to top finishers in each tournament, which can include an invite to play in the 2008 Yu-Gi-Oh! TCG World Championship Tournament. For more information on the UDE's Organized Play programs, please log onto www.wannaduel.com.

The Yu-Gi-Oh! TCG
The Yu-Gi-Oh! TCG is the #1 trading card game in the world with over 16 billion cards sold. It is a game of strategy, where players create individual decks of cards collected from Structure Decks and Booster Packs. Two players engage in a duel while using cards that represent powerful Monsters, magical Spells and surprising Traps. Duelists with well-constructed decks, dominating monsters, solid strategy and good fortune are the victors in the Yu-Gi-Oh! TRADING CARD GAME.

The Yu-Gi-Oh! TCG is manufactured by Konami, and is distributed worldwide (with the exception of Asia) by the Upper Deck Company. For more information on the Yu-Gi-Oh! TCG, the Yu-Gi-Oh! TCG World Championship Tournament or Upper Deck Entertainment, please log onto www.wannaduel.com or www.upperdeckentertainment.com. To access the Upper Deck online store, please log onto www.upperdeckstore.com.

About Konami
Konami is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami's titles include the popular franchises Metal Gear Solid®, Silent Hill®, Dance Dance Revolution® and Castlevania®, among other top sellers. The latest information about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. Konami Corporation is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami can be found at www.konami.com.

About Upper Deck
For years, Upper Deck has been hailed as an industry leader in quality sports cards and collectibles, and the same level of excellence can now be seen in the full line of Upper Deck Entertainment products. For additional information about the Yu-Gi-Oh! TRADING CARD GAME and Upper Deck Entertainment, please visit the company's Web site at www.ude.com or www.upperdeckstore.com. The Yu-Gi-Oh! TRADING CARD GAME is distributed by Upper Deck Entertainment, a division of The Upper Deck Company, a worldwide sports and entertainment company based in Carlsbad, California.

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